Yahoo Adds Blogs to Site Content largest business

The birth of blogs has led to an explosion of Internet content. Many blogs are getting millions of hits, adding hundreds of items and get the incredible every single day. The attention they are receiving some of these blogs has led to many large companies that pay and add the contents of the blog to their website. This idea of ​​using someone else's content for your own editorial purposes is called micro-publishing.

Yahoo Finance, the largest business on the Web site, launched on Tuesday in content from SeekingAlpha.com, a financial blog aggregator started two years ago by an analyst who was fired during the worst of the bear market.

The move shows how the financial blogs are rapidly maturing into a business that large companies are beginning to interest the media. More than 12 million visitors each month Yahoo Finance.

The founder of Seeking Alpha says, "As the founder of Seeking Alpha, I want to provide some personal perspective on this event."

"The impact of stock market blog has just begun," said David Jackson, a former analyst at Morgan Stanley who founded telecoms SeekingAlpha. "Micro-publishing will fundamentally change the face of financial publishing."

It then goes on to explain how micro-publishing will change the face of publishing financial "blog of the stock market have reached the point where the financial companies of the traditional media can no longer ignore. TheStreet.com, MarketWatch and even The Wall Street Journal often now. link to the blog post from their websites, but the impact of stock market blog has just begun; micro-publishing will fundamentally change the face of financial publishing in two fundamental ways:


Bloggers and direct observations in search of Alpha now provide the analysis of thousands of titles that were previously neglected.
Investors write differently than journalists.
Since its inception, SeekingAlpha has become a task of considerable public today that nearly 100 articles per day on a host of issues related to the stock market, the outlook for Chinese stocks if Vonage ever generate enough cash to survive. It also provides transcripts of conference calls and analyzing deposits of recent initial public offerings, among other things. Many of the site 200 participants are professional managers who have their own blogs and want wider exposure for their opinions. SeekingAlpha employs a crew of about 10 editors to ensure the articles read well.

Financial terms of the transaction were not available .......