SEO

As I mentioned in the article web design of useless to have a website very good both in design and content if nobody can see, the most important thing here is how to position your website in major search engines, here I put some examples:

Register on Google: http://www.google.com/addurl/?hl=es&continue=/addurl

Log in Yahoo: https://siteexplorer.search.yahoo.com/submit

Register at Bing (MSN): http://www.bing.com/webmaster/SubmitSitePage.aspx

These examples are free, but does not guarantee that you appear as eg google says it does not always guarantee you now appear well if you already did it record the second part is that your site appears as high.

The other way is to pay a sponsored ad or cost per click (CPC) this can become very expensive due to the type of keywords you use, though some search engines give you the option of controlling your budget

The satisfaction of seeing our company located at number one on the list of results of major search engines, over hundreds of thousands of other Web sites, including those of our competitors. It is the companies' main point positioning (SEO)

Week after week we have requests from companies that aim to position itself not only within the first page of results, but specifically looking first. The surprising thing is not in itself if its objective, but in most cases their managers are not willing to devote the necessary means to develop and implement the project, both human and financial resources.

Have an idea what it means for your company be in the top position in Google results? Indeed, the value of these positions is enormous because what in terms of sales figures can mean for your company to promote their products and / or services through the Internet.

Search Engines

No one can deny it, search engines are a dominant force on the Internet, with millions of people online every day looking for information about topics of interest. In fact, according to figures released at a conference on Internet marketing, only in the month of June last year, we processed 5.5 billion searches. Less than 6 billion searches in a single month!

And people are not only seeking information, but also plan to purchase products and services.

Experts were announced in this same conference that about 25% of online purchases originate from a search engine. So it's crucial that your company website with the best possible position in the results of these search engines when someone is looking for products and services your business offers.

According to the agency Market Position, each day join the 5 million new Web pages. This means that if you intend to position itself better than its competition, it must necessarily be associated with an agency that knows well how to operate and the requirements of search engines in design of Web pages.

Additionally, it is important to know that statistics show that people who surf the Internet rarely look beyond the top 30 results they receive. So it appears in positions 150, Google is almost as bad as not being part of their indices.

With this in mind, it is obvious that the search engine rankings should be one of the main objectives of the companies that have a Web page to promote their goods and services.

How is the positioning

Now that you know the importance and benefits of being listed on the first page of results in Google, it's time to learn what it takes to achieve this goal.

Search engine optimization is a process that takes several months to complete and takes place in two phases. The first has to do with building the site, since the position is essentially a design technique which aims to meet the standards required by the search engines. The second stage is the broadcast, during which your website will be technically evaluated by all search engines and that will be assigned its rightful position based on relevance and popularity.

One of the great fallacies that still prevail in the industry of Internet marketing is the theory that if you submit your site to log into a thousand search engines, it will open with a huge port for the arrival of a significant amount of traffic to your website. Unfortunately, this is a myth that has been perpetuated by companies selling bulk registration services in thousands of search engines. What they do not tell you is that most of the alleged "search engines" that they send your domain to register there for one reason: Knowing your email address and then send spam (unsolicited email) . If you make the mistake of using your real e-mail by sending a request, can expect to receive several hundred spam emails within 24 hours!

The other thing that these massive record companies have not said is that about 99% of search engine traffic comes mainly from the 20 major search engines, therefore your company does not really require the service of the 980 remaining. Additionally, you can register as many applications as you want, but ultimately if your website does not appear near the top positions, your company will never be located. The record itself is not enough.