3 Steps to Increase Customer Attraction and Conversion

There are only 3 key components:

1) Tell them what you offer

2) Tell Why and How it will help, or improve their lives

3) Telling How to Get It

In short, this is it.

Fulfilling these three steps will lay the groundwork to create marketing pieces that work. Of course there are some specifications for each step. If you want to know read on ...

1. Tell them that you offer

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Develop effective marketing pieces to attract customers is not simply to be creative.

In fact, it is to tell people what you have for them. Pure and simple.

Every time I talk about niche marketing mention what to "give people what it wants." And tell them what you offer, is directly related to that concept.

If you have to offer is something they want, fine. If you do not have what they want, they will not respond. No matter what you say.

Then you should tell everyone what you have?

Of course not.

You should only tell those who want that you offer.

The rest is a waste of time, money and energy. This is called a segment, or communicate with your target market.

If I am selling cooking classes, I'm wasting my time if I send marketing pieces to people who have no interest in cooking classes.

How do I make sure that people do want to read cooking classes my ad?

Easy. I will clarify at the outset, at the top of my advice, large print and easy to read - in the 'header':

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Cooking Classes Bid Prices

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It could also include an image of a smiling lady cooking as a way to attract attention and communicate instantly who this communication.

Thus, anyone who sees this piece of marketing is targeted to know if she or he-or not. Only people who are interested in cooking classes continue reading.

There is a myth that the more eyes see your ad, the better.

That is a mistake. For what good is a million "impressions"

(Views) if none of these people are interested in what you offer? Go to the people most likely to be interested in what you have, and be much more successful.

And if you think this is obvious, do not be so sure.

Here I play some headers ads in magazines.

See if you meet him to "tell them that offer."

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1. A reputable company with a clean record

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2. For 66 years we make a difference

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3. We know that health has its price

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4. Small wonder

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You can deduce from these header that is what they have for you?

I believe not. And the graph does not help.

These headings were written by people who believe that the goal is to be smart and creative, and not direct to the point.

Be sure to clarify 'what do you have for the people'

and 'for whom is it' and leave behind many competitors.

2) Tell Why and How it will help

-Or improve their lives

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Once you clarify 'offering' to the people you're going, it's time to tell them why they should want it and how it will improve their lives.

First you have to understand that all products and services are solutions to problems. If a product or service solves a problem should not exist.

If the problem is boredom, the solution could be as simple as a video game or toy, or as elaborate as a week's holiday in a fun place.

If the problem is you're hungry, the solution could be a chocolate bar or dinner in a restaurant.

An effective way to find the 'why' and 'how', is to identify the problem and then identify how your product will solve.

This format is called problem / solution.

Most TV commercials use the format of problem / solution. Look closely at the ads and see if you can identify what the problem is and what is the solution.

One commercial shows you an overweight person who can not get into his clothes - the problem. After showing you the same person with a silhouette of a model that tells you about the wonderful drink that helps to eliminate fat without eating less - the solution.

Another shows you completely disheveled some women because they must move much to wash your dirty dishes from fat - the problem. Then it shows the same women with perfect hair at how easy it is to remove the fat from the dish with ABC, the detergent miraculous - the solution.

Determine what your product will solve the problem, mention this to people, and then explain that your product will give the solution.

Backaches are annoying and irritating, and produce stress - the problem. But XYZ Service Massage can help to overcome this pain - the solution.

Of course, sometimes it is necessary to explain the problem, because it's obvious ...

www.robertococeres.mycoastalsystem.com

For example, if you offer candy or ice cream, simply showing a photo of someone with a big smile and enjoy the product, with a description - the solution - may be sufficient. The problem is understood, be eager for something sweet and delicious.

However, when you can use the full format of problem / solution, will be giving an emotional boost your prospects extra.

3) Telling How Can I Get

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First did you attract people who might be interested in what you offer, telling them clearly in your head what you have for them.

Then tell them WHY and HOW it will improve their life. You used the format of problem / solution, or just the solution.

Now is the time to tell them how to get what they're offering.

Do not lean in your chair assuming they will realize how to have your product. Clearly and specifically explain it.

If you wish to call by phone to request a new catalog, tell 'Call 777-7777 today and ask for our New Catalogue 2005 ".

If you want to enter your email address in a form on your Web site, tell them ... 'To access our Free Report, Enter Your Email Address in the box and press Submit.

If you wish to make your request by mail or fax, tell them ...

'Complete the attached order form and send a. ..'

O. ..

'Fax Send us the Order Form with all data at 777-7777'.

Potential customers do not have time to get to imagine what you want to do. If that is unclear or confusing, they simply let your ad on one side and continue with other things.

This simple 3 step process will help you create better marketing pieces, giving you a solid working basis for attracting clients and converting visitors into sales. Put it in action!

Roberto Coceres

www.robertococeres.mycoastalsystem.com

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