The Future of Marketing - The Cloud or the real world

Digital marketing is obviously the new way for companies to market their products efficiently to their target market. It 'fast, reliable, economical and above all accurate.

The biggest concern in the field right now is that the consumer is gaining control. The online ads are controllable than their predecessors on televisions. You can fast forward, skip, if they are blocked pop up and if none of them completely ignored. The time to captivate the consumer is reduced and the demands have increased. Even the word 'FREE' in advertising will not work because it is obvious to the consumer that there is a catch to it.

Although it might sound like a threat, there's an upside to it. It seems that product placement is the new formula for a successful marketing campaign and a particular line. One example is that Sony has used YouTube as a host in the most efficient way in which the films and the greatest satisfaction is the main objective and Sony share the same vision.

According to Forrester, there is a net increase in expenditure of interactive and digital marketing in the United States and the report out of the overall marketing budget. The largest share goes in search marketing or marketing on different search engines and aims each consumer according to his / her activities on the Internet. This method is very efficient because the market based on the query give the engine. This is more effective and economical. Display advertising is an online version of billboards, posters, etc. and the second largest expense. The rest, Email, social and mobile marketing are just as important as the first two.

Mobile marketing even if a young phenomenon, has taken the world by storm. Especially after the arrival of the phone like the iPhone, smartphone, Blackberry and others, mobile marketing has opened a completely new path. Ads through applications of character combined all aspects of online marketing and old-fashioned in a small and compact handheld device.

Social media is one of those fairly obvious. The more people there are in a network, online or otherwise, there is more potential of marketing in it. Networks like Facebook, LinkedIn, MySpace and many others generate their revenue potential of advertising.

Email Marketing, although it may not seem effective, it is quite a heavy expense for businesses. Email cold calling works in some useful ways. If approached the right way a sale can be considered definitive.

The interesting fact, according to Forrester, is that the overall advertising budgets will decrease. This is quite a paradox in that there will be an average of 17% increase in total expenditure of interactive marketing. This brings us to the conclusion that online marketing is really cheap and will be the next milestone in the marketing companies will be gunning for the best and the most famous brand in the digital world. But the right combination of these different techniques is the key .......