Friday, September 7, 2012
5 'Must Haves' - Tourism and Travel Needs site to keep visitors visiting
Everyone is being more careful about how they spend their money these days and the trip is no exception. Even those with higher discretionary incomes are feeling the pinch. Here are some tips from Point Synergy, an award-winning travel / tourism web design company, to make it easier for visitors to find and bring them back:
1) Other, dining and events. First, the obvious: Visitors to your site want to see what accommodation is available, restaurants and tourist attractions in your area. But you also need to first get them to your website and that's where the keywords and description are important. For example, to promote the Chimney Rock Park, the description includes "a 1000 acre scenic attraction," and "North Carolina", "mountain" and "hiking" with keywords like "Western North Carolina", "Chimney Rock", and also "Rhododendrons", which are particularly colorful in spring. Both the description and keywords are a must for the ranking of the site.
2) E-Newsletter - You want to keep up with the visitors of what is happening and that includes special offers and promotions. Remember, even if they choose a different destination around this go ', you're reminding them of all the wonderful reasons that should be on their list for next time.
3) E-Commerce - If you are a hotel, a real estate / rental agency or real estate advice to a room "places to stay," is a good idea to have a so visitors can make reservations or purchases, or check out the details of package, without leaving the site. At the very least, use a pop-up so navigating back to the original site or home page is simple.
4) A good system of content management - Manage all content, especially if you work with a large room or a group, can be daunting. Melinda Young Massey, Director of Polk County, NC Tourism, SiteManager uses the Synergy Point (TM), a turbo content management system built specifically for tourism and travel. The Polk County Web site, "the first peak of the Blue Ridge," recently won the Synergy Point 6 in a row from a regional association of public relations.
Young found reasons for using the system, to keep visitors coming back and the content fresh, is the system "user." Synergy Point SiteManager (TM) is light years ahead of CMS, integration of providing news, events, images, videos and maps and points of interest. It also helps with e-marketing and lead. Furthermore, the system provides advanced database-driven technology and custom-class components to off-the-shelf prices, all made with WYSIYG friendly. And finally:
5) Maps. There was a time when you can stop at the gas station, and while a guy came out and filled the tank and clean the windshield, you can get in and get a free map with great, useful information in it. Well, this was may be gone, but now there are simple solutions for interactive maps into your website. Make it easy for visitors to find all your area has to offer and will keep coming back to your destination - and your web site - more .......
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